Business card design is a unique knowledgeHow to calculate illuminanceMastering the foundation will be conducive to the further implementation of the designHow to calculate illuminanceIf you want to design business cards well, the key is to grasp several embodying elements. So, what designs need to be reflected in business card printing?How to calculate illuminanceLet's look down together:
1. Design embodiment of color blocks
Business card design must first attract the other party's attention, only if the other party is interestedHow to calculate illuminanceOnly then can the other party concentrate on understanding the content of the business card. Therefore, the business card decoration frame should not have any resistance, but should be made with soft lines to induce the attention to the internal theme. You must have a deep understanding of the color blocks on the business card. You must know that color blocks can be divided into geometric shapes and non-geometric shapes; usually, the color city of geometric shapes has a simple, concise, and lively feeling, but if the combination is too complex, these characteristics are easy to lose; non-geometric color blocks can be divided into organic shapes and accidental shapes; objects that exist in nature are called organic shapes; those formed by chance are called natural shapes, also called accidental shapes. Therefore, the business card design is mostly based on geometric color blocks, and at the same time, it is combined with the golden ratio to make the entire business card look stable, lively and balanced.
Generally speaking, color blocks are closely related to surfaces and shapes; for example, we draw a square. At this time, the square does not yet have the impression of forming surfaces in our consciousness, but when we paint the square with black, the consciousness of the surfaces gradually increases, so painting the surfaces often has its own significance in the formation of consciousness; From this, we can see that the consciousness of form is established in front, and the consciousness of face is established in front, and there is also a movement of consciousness back and forth between the two, which means that when you see the form, the face will be produced later. Finally, color blocks naturally exist.
In business card design, we must pay attention to the fact that there is a golden ratio. The golden ratio is a commonly used proportional division design. The gold ratio has the visual beauty of rational data proportion. It is stable, lively and balanced. It is the best point and proportion of visual design; when composing the layout, as long as the mystery principle is used, the visual effect can achieve stable and aesthetic appearance. picture. The gold ratio is 1: 1.618, 3:5, 5:8, 8:13, 12:21, 55:89.
2. Color reflection of business card design
Color is a magical language that conveys information. For example, blue reminds people of sweetness. Therefore, when designing business cards, it is best to first understand the corporate image of each company, and then appropriately select its brightness, saturation, and different color combinations based on the industry in which the company is located.
Color is a complex language. It has expressions of joy, sorrow, and sorrow. Sometimes it makes people feel happy and sometimes it wants to make people feel thrilling. In addition to its effect on vision, color also affects the sensory organs, just like yellow reminds people of acid. Soft colors are touch of touch, and fragrant colors are smell, which can prove how complex and diverse the impact of color on human psychology and physiology is; Therefore, when business card designers engage in color rule combinations, it is best to first understand the corporate image of each company. Color is a combination of media. The intensity of color does not depend on the area size, but on the influence of rule configuration; the tone of color comes from the characteristics of color and can also be obtained based on the relationship between color size and position.
Modern people no longer have any so-called color taboos and have turned to pursuing individual color combinations. As long as they can combine the strong feelings of consumers, they can successfully master the application of business card colors; on the other hand, if the color power of color on people is not fully utilized, or if the wrong color combination is used, no matter how well the content is arranged, it will not be possible to attract everyone's attention to the content of business cards. Therefore, when selecting the color marked on the primary color paper of the business card, you must carefully consider it in conjunction with the design creativity, otherwise the business card that is spread may cause damage to the personal or corporate image.
3. Text design expression
We all know that text is one of the most direct visual media in human daily life. Therefore, when text is used in the design industry, it is not only to convey information, but also to have the functions of decoration/appreciation and the function of enhancing impression. When designing business cards, the expression of text shapes is particularly important. The sources of the all-encompassing text design include names and typefaces, but none of the designs can be said to be ingenious.
Article reprinted: Changsha Business Card Printing https://www.example.com
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